How to Use Reddit for Keyword Research to Amp Up Your Content Marketing Strategy

There is no social media site more misunderstood and underutilized by SEO professionals than Reddit. Reddit got almost 1.6 billion visits in April 2019.

Since Reddit has a reputation for being quirky, with its own, unique code of conduct, and not particularly welcoming to newcomers, many people are quick to dismiss it. They think it is just gamers, tech geeks, and guys who are still living at home in mom’s basement.

Reddit is the most underrated place to do keyword research. They have a massive and diverse audience, and you can gauge the popularity of a topic to quickly determine the context, tone, and intent in which they are used.

In this post, I will walk you through how to use Reddit to do keyword research as well as strategies for coming up with high-quality content ideas, including how to:

• How to Find Your People on Reddit
• How to Spot Potential Content Ideas
• Look for Patterns and Trends
• Test Content Ideas and Ask for Feedback
• Find and Build Rapport With Subject Matter Experts in Your Field

How to Find Your People on Reddit

The first thing you need to do is test the waters and see what is already being said about your topic on Reddit. Most people start with the front page of Reddit or only stick to subreddits that have millions of subscribers like r/videos, r/AskReddit, etc.

While you can find some good stuff (especially in r/AskReddit), you are going to waste a ton of time and go down a lot of unnecessary rabbit holes.

Since there is a subreddit for anything and everything including entrepreneurship, ecommerce, and personal finance to mechanical pencils, dog shower thoughtsand my personal favorite: Find a reddit.(i.e., You guessed it - it is a subreddit to find other subreddits. So meta not to mention useful.), it is much better to go specific and deep into a couple of subreddits.

Say, for example, you run a gourmet ecommerce shop selling gourmet beef jerky, you should search for subreddits all about jerky and maybe also ecommerce entrepreneurs if you want to talk shop.

The fastest way to find subreddits is to plug your topic or related topics on this site: http://www.reddit.com/subreddits/search?q=yourtopichere.

When you search jerky, there are several subreddits on the topic.

If you need to go deeper in your search for subreddits, here are two other sites that can help.

• Pearltrees
• Subreddits.org

Choose No More Than Five Subreddits to Focus On

It is helpful to focus on no more than five subreddits (ideally less than 3) at any given time, which will save you time and help you go deep into a topic. For my beef jerky example, I am going to stick with r/jerky and r/ecommerce for tips in this post.

How to Spot Potential Content Ideas

Within 10-15 minutes of browsing a subreddit, you can find over a dozen potential content ideas and angles based on conversations people are having in the community.

By default, Reddit shows hot discussions up front. However, I find switching to “rising” or “controversial” tends to get better results.

Pro Tip  - If the subreddit has less than 20,000 subscribers or doesn’t have a ton of recent activity, you may want to change the filter settings to view posts in the last month or year.

Now, it is time to dive into the threads. Here are the types of discussions that I look for:

• "How do I do X" type posts.
• Lengthy debates.
• The most voted questions as well as any questions that were upvoted but ignored in an AMA.
• Discussions or comments that receive many upvotes but don’t have a great response yet.

I recommend making a list of these threads in a spreadsheet. The “how do I do X” type of posts are almost always great places to start for brainstorming and creating new content.

Here is an example of a discussion that I would add to a spreadsheet and explore further; this is an example of a user looking for the best jerky marinades.

Another example would be this how to style question. Based on the fact that it has been upvoted 81% of the time and has almost 20 comments (in a smaller subreddit), this tells me there is likely a lot of interest in this topic.

Focus on User Intent Overestimate Traffic or Search Volume  

One of the biggest mistakes that marketers make is focusing too much on overall search volume or estimated traffic numbers at the expense of keyword intent. Going back to the gourmet jerky shop example, if the purpose of your content to build brand awareness and acquire new customers, you should focus on content about your unique process for making jerky as opposed to a DIY guide for how a home cook can make their own beef jerky.  The second content idea might get a ton of traffic, but likely won’t result in many buyers unless you are selling DIY jerky kits.

Look for Patterns and Trends

The best content ideas generally come from spotting a new pattern or trend before everyone jumps on it; this comes from making a point of spending 10-15 minutes a few times a week in these subreddits and then jotting down threads and replies in your spreadsheets. Over time, you will be able to see specific keywords, phrases, and questions that get asked over and over again. This data is often fodder for great content pieces for blog posts, videos, landing page copy, social media content, etc.

You can also use this newfound knowledge to help write SEO-friendly headlines, write landing page copy, or even to give you a better sense to see how your target audience searches or talks about this topic online. After all, the content that will resonate the best is anything that is written and presented in a way that your target customer likes to consume information.

Test Content Ideas and Ask for Feedback

Reddit can be a great place to ask for feedback and conduct informal market research. Just be careful that you don’t abuse this or try to disguise self-promotional posts as “questions.” Redditors will see right through that. When you ask a thought-provoking question, or for feedback on a concept, you may be surprised by the quality and quantity of responses you receive.

One great use case is to post several different headlines, taglines, or content concepts as new discussions; this allows you to see what resonates best before spending hours creating a new piece of content.

Find and Build Rapport With Subject Matter Experts in Your Field

Take a cue from journalists and spend time finding and building relationships with subject matter experts in your area.

Journalists have been using Reddit to dig up interview sources for stories for years. You can use this same approach with creating your own, authoritative content. Not to mention, you can also build relationships with journalists who cover your topic to get featured in news stories. With Google E-A-T, interviewing, quoting, and linking to these experts’ sites is a way to demonstrate expertise and authority, which may help your content rank better in Google.

Another advantage is that it is often easy to start conversations on Reddit than through more crowded channels like Twitter or email.

Using AMAs to Find Subject Matter Experts

AMAs are one of the most common use cases people generally think of when it comes to using Reddit.

It seems like most famous people have done at least one, including Barack Obama, Bill Gates, Elon Musk, and Gordon Ramsay.

However, it is not just for celebrities. AMAs are on all kinds of topics. You can do a quick search or two in a subreddit to uncover any past or upcoming AMAs related to your topic. The most obvious use case is to reach out to the person doing the AMA. However, you can also find many subject matter experts hovering in the comments of these AMAs. You usually spot these people by the quality of the questions they ask.  

Conclusion

If you are not already using Reddit to do both customer and keyword research, you should start. This is a place where you can see how people are talking about your product and industry as well as build relationships with subject matter experts. You can use this knowledge to inform your content marketing strategy, write copy that better resonates with your ideal customers, and even test copy and content ideas.

OPPO Reno 10x Zoom’s new Mist Pink color variant goes on sale next week in China

The OPPO Reno 10x Zoom was announced along with OPPO Reno smartphone on April 10. The Reno 10x Zoom has been available for purchase in two color options such as Fog Sea Green and Extreme Night Black in China. OPPO has now listed a new color variant for the Reno 10x Zoom smartphone. The listing reveals that the Mist Pink color variant will be available for purchase starting from next week.

Currently, the OPPO Reno 10x Zoom is now available on pre-orders in China. The shipments of the pre-ordered units will start from June 18. The Mist Pink model is available in two models such as 6 GB RAM + 128 GB storage at 3,999 Yuan (~$578) and 8 GB RAM + 256 GB storage for 4,799 Yuan (~$693).

Editor’s Pick: OPPO patents a Foldable phone design with a pop-up camera

OPPO Reno 10x Zoom Specifications

The Reno 10x Zoom has a notch-less AMOLED display of 6.6-inches. It produces full HD+ resolution of 1080 x 2340 pixels and an aspect ratio of 19.5:9. The display of the phone is protected by Gorilla Glass 6. The smartphone is equipped with an in-display fingerprint sensor. The ColorOS 6 based Android 9 Pie OS comes preloaded on the device.

The Snapdragon 855 mobile platform powers the Reno 10x Zoom. The rear shell of the phone is fitted with a triple camera setup that includes a 48-megapixel Sony IMX586 primary sensor with OIS, a periscope 13-megpaixel telephoto lens with 5x optical zoom and OIS and an 8-megapixel ultrawide lens. The top edge of the smartphone is fitted with a pop-up camera module. It contains a 16-megapixel selfie camera and an LED flash.

The Reno 10x Zoom is fueled by a 4,065mAh battery. It carries support for 20W VOOC 3.0 Flash Charge technology through USB-C. A microSD card slot is available on the phone for additional storage. The handset lacks support for 3.5mm audio jack. The smartphone features support for dual-band GPS technology among other connectivity features.

In Pakistan, a video of six people singing and dancing went viral. Seven murders followed

A village council in Khyber Pakhtunkhwa decided that the men and women should be killed because they had hurt the tribe’s honour.

Ghulam Dastageer

Brothers and relatives of Muhammad Afzal offer prayers at his grave in Allai, Battagram. | Shah Nawaz Tarakai/Herald Dawn

“All our lives we have lived in purdah. Now that we have finally met, your locks look so beautiful,” sang four young women, sitting in a room on the bare floor, draped in dark shawls. It is a song in Kohistani, a language spoken in Pakistan’s Khyber Pakhtunkhwa province. The women clapped along. Away from them, a young man with bangs danced.

A video clip featuring the five started doing the rounds in May 2012. Since then, three of the four women and four brothers of the dancing man have been killed. One of the brothers, Muhammad Afzal, was murdered on March 6.

That evening, Afzal was sitting inside a passenger van in Abbottabad city’s garrison area. According to his nephew, Faizur Rehman, who was accompanying him, an armed man, Abdul Hameed, appeared there along with two others, Mosam Khan and Bazameer, and opened fire at Afzal. Hit by several bullets, he died on his way to a hospital.

Doubts on a killing

The incident took place near a police station. A policeman posted there says he rushed to the site of the gunfire – a nearby van terminal – as soon as he heard about it. When he reached there, he saw a young man trying to escape. The policeman followed him and caught hold of him. He was carrying a loaded handgun and a spare magazine with 10 bullets in it. His name, Faizur Rehman. The gun he was carrying was licensed under the name of his uncle, Afzal, who carried it along all the time.

Police officials in Abbottabad say Rehman has changed his statement about the incident several times. If there were any assailants as he claims and one of them did fire at Afzal as he describes, the police ask, how did Rehman escape the bullets given that he was sitting closer to the rear opening of the van than his uncle – thus, being more vulnerable to firing from outside.

Gul Nazar and Bin Yasir go through the case file of their brother’s killing. Credit: Shah Nawaz Tarakai/Herald Dawn

They are also sceptical of Rehman’s claim that he pulled out the gun from a holster tied to Afzal’s waist to fire back at the attackers. If so, they ask, how did he find time amid all the emergency caused by the attack to lay his hands on the additional magazine?

The police claim to have an eyewitness, Kaleemullah, a tribesman from Bajaur tribal district, to corroborate their version. Kaleemullah saw a roadside vendor – who also came from Bajaur – being hit by a bullet that had gone through Afzal’s body. When Kaleemullah rushed to help the injured vendor, he saw Rehman with the gun which he thought was the source of the bullet that had hit the vendor. Kaleemullah tried to grab Rehman and was fired at from the same gun. He ran away to save his life, he claims, but Rehman chased him and shot him on the second floor of a nearby cloth store.

A forensic report also states the bullets found in Afzal’s body and the one that injured Kaleemullah were both fired from the same pistol recovered from Rehman. The police have arrested him and lodged a case against him for the murder of his own uncle.

Dr Farzana Bari, an Islamabad-based academic and women’s rights activist, who has been following the whole video clip saga since its beginning, says Afzal came to her house to condole the death of a niece of hers only two days before he was murdered. “His nephew, Faizur Rehman, was with him,” she says and wonders why he would kill Afzal in a public place while the two stayed in each other’s company all the time.

The police have also arrested Mosam Khan, one of the two people accompanying Afzal’s attacker. He has been kept in detention for investigation for several weeks now though no case has been filed against him.

The file cover of Muhammad Afzal’s case pending in a court. Credit: Shah Nawaz Tarakai/Herald Dawn

The Afzal, who was

Afzal once lived and worked in Mansehra city, in the northeastern Khyber Pakhtunkhwa province. He was married to a girl he loved. She came from a background completely different from his own.

Afzal was a Kohistani tribesman, born and brought up in a mountainous village in the Kolai-Palas region (which was made a district in 2017 after separating it from Kohistan district). His wife was a city dweller who belonged to a Hindko-speaking family of Abbottabad city.

Afzal was quite enterprising. At various stages in his life, he ran a tailoring shop, worked as a clerk with a lawyer, sold tickets for government-run buses that connect the Gilgit-Baltistan region with the rest of Pakistan, and even traded bee honey. He also studied law in his spare time. Two of his younger brothers – Gul Nazar, a college student, and Bin Yasir, a manual labourer – also lived with him.

Their father, Narang, had a big family – seven sons and a daughter. Narang belonged to a tribe called Salehkhel and lived in Gadaar village along Karakoram Highway some 160 km north from Mansehra. The village had only three other families that came from the same tribe as Narang’s. The members of another tribe, Azadkhel, comprised 75% of the local population of around 200 households. The rest belonged to two smaller tribes.

Before he died about 20 years ago, Narang worked as a tailor. He also owned a small patch of land in Gadaar where his sons worked hard and produced over 20,000 kilogrammes of corn every year. His large family lived comfortably, if not luxuriously.

His sons also enjoyed considerable respect among their fellow villagers. One of them would lead prayers at a local mosque. Life for his children was peaceful and decent.

The night that changed all

Sometime in 2010, Nazar and Yasir travelled from Mansehra to Gadaar to be with their family. One night during their visit, four women from Gasaar – Siran Jan, Begum Jan, Bazeegha and Amina, all from Azadkhel tribe – came to their house. They sat down in a room along with the two boys and, after a brief conversation, started singing to the beat of their own clapping, “All our lives we have lived in purdah...”

One of the young men, Nazar, danced and the other, Yasir, recorded the singing, clapping and dancing, on a mobile phone. This is at least what the families of the young women alleg

Around two years later, the video clip surfaced on the internet. As it went viral, police officials at a local police station registered a case, alleging that “Bin Yasir and Gul Nazar called the women of Azadkhel caste to their dera where they made an obscene video of the women and made public the same.” Within days, the two brothers were arrested under the Motion Pictures Ordinance and held in custody for six and a half months.

Nazar and Yasir deny meeting the women. They say someone mixed a video clip of Nazar’s dance, made at an uncle’s wedding, with a video of women singing and clapping. Nobody takes their claim seriously.

On December 18, 2012, Nazar and Yasir were acquitted after a trial court found that the video was neither obscene nor disseminated by the two

The brothers immediately shifted to Lahore for their safety.

Two of their elder brothers, Afzal and Gul Shahzada (who worked as a tailor in a valley below his own village), had by then shifted to Allai, a former princely state, in Battagram district, halfway between Mansehra and Kolai-Palas. A powerful Allai landowner had offered them protection against any hostilities from the Azadkhel tribe. Nazar and Yasir, too, joined them there a few days later.

Three other Salehkhel families living in Gadaar also moved to Allai, leaving behind Narang’s three sons, their wives and children.

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Nobody knew what happened to the women. Police in Kolai-Palas said an Azadkhel jirga (village council) assembled soon after the video clip emerged. The participants of the jirga ruled that those who appeared in the video were chor (thieves). They demanded, as is local custom in such cases, that the women in the video, the woman who took them to Narang’s house and the two young men were all liable to be killed since they had hurt the honour of the whole Azadkhel tribe.

An intervention

Afzal did not want these punishments to materialise. Soon after his brothers were taken into police custody, he started approaching journalists and human rights activists, alerting them that the lives of the women in the video were in danger. If anything, his efforts had a contrary effect: local people turned against him. They were incensed that he was disregarding tribal traditions that govern the interaction between men and women who are not related by blood. His demands for the protection of the women were seen as a transgression that brought dishonour to the whole Kohistan region and its conservative culture.

Gul Shahzada, a brother of Muhammad Afzal. Credit: Shah Nawaz Tarakai/Herald Dawn

Within days, though, Afzal’s voice started resonating elsewh 

On June 4, 2012, Iftikhar Muhammad Chaudhry, the then Chief Justice of Pakistan, took suo moto notice of reports that the women might have already been killed. He immediately directed Khyber Pakhtunkhwa police to find out what was going on in Gadaar.

A police report presented during the next hearing refuted what was already public knowledge in many parts of Kolai-Palas. They said that no jirga had been held over the video, let alone anyone having killed the women featuring in it. Justice Chaudhry asked police officials if they had met the women. They said they had not because the tribal tradition of purdah would not permit that.

As proceedings that day moved towards a close, Justice Chaudhry spotted Dr Bari, the Islamabad based activist in the audience at his court and told the police to take her to Gadaar to investigate the case again. He also directed Rehman Malik, the then federal interior minister who was also present in Court, to arrange a helicopter to fly Bari and police officials to the village.

Bari thought that she should take some others along with her. She contacted the National Commission on the Status for Women to recommend some names for the purpose. She received three names: Shabeena Ayaz (who works with Aurat Foundation, an Islamabad-based non-government organisation focused on women’s rights), Dr Fouzia Saeed (a researcher, writer and women’s rights activist) and Riffat Inam Butt (a National Commission on the Status for Women representative).

All three women agreed to accompany Bari. With their inclusion, what originally was to be a police probe became a fact-finding mission.

In pursuit of facts

When the members of the mission flew into the Kolai-Palas area, they could not go straight to Gadaar because the village, located on a high cliff, had no suitable place for a helicopter to land. They, instead, landed in Sartay, a village nestled in the valley below.

Muhammad Afzal’s daughter. Credit: Shah Nawaz Tarakai/Herald Dawn

The residents of Gadaar had been informed about the visit but none of them arrived in Sartay to meet the mission. They were still in their village high up in the mountains. If the members of the mission wanted to meet the families of the women, they had to either climb up the mountains or wait for the villagers to climb down

Instead of waiting in Sartay, the members of the mission decided that they would climb halfway up and asked the villagers to climb halfway down. Everyone agreed.

The trek uphill was arduous so Saeed decided to stay back. The other women, too, had to use police batons for support to climb upwards. After an hour and a half, they reached a place where one of the women from the video, Amina, was present to see them. “We were informed that other women could not come down because they were too high up in the mountains,” said Bari.

The members of the mission told the Supreme Court during the next hearing that they could only meet one of the women from the video. The court then formed a judicial commission, to be headed by an additional district and sessions judge, Munira Abbasi, to probe further and submit its report in 10 days. The commission was to also include all the three women who had met Amina.

Next-gen Hyundai Creta Coming Before March 2020

Next-gen Hyundai Creta Coming Before March 2020

The second-gen Creta can be considered Hyundai’s version of the Kia Seltos

• Second-gen Creta will be introduced with BS6 engines.
• Will get Venue-like eSIM connectivity for various remote operations.
• Will be equipped with 1.5-litre petrol and diesel engine options.
• Expected to be dimensionally bigger than the outgoing model.
• The Creta is currently priced between Rs 10 lakh and Rs 15.65 lakh (ex-showroom Delhi).

The Hyundai Creta will undergo a generation change before March 2020. The second-gen Creta is already in the works and while Hyundai is yet to confirm it, we can’t rule out market introduction of the new model at next year’s Indian Auto Expo.

Thanks to the Kia Seltos whose full details will be out soon, we are soon going to learn quite a lot about what the Creta will be bringing to the table. The Seltos can be considered the base for the new Creta, which will not only share its platform with the Kia SUV but also its powertrain. The Seltos will be equipped with 1.5-litre petrol and diesel engines and we expect both manual and automatic transmission options to be on offer. The same engines will be on offer on the Creta and will adhere to BS6 emission norms, which will come into effect from 1 April 2020, from day one.

How the new Creta will look like is still a mystery. Hyundai has, however, revealed the new China-spec ix25. Since the first-gen Creta and ix25 look the same, it is being speculated that the second generation of both these cars will also look similar. The new ix25 dons a quirky exterior design and, since that will be a big departure from the Creta’s existing sober and boxy exteriors which are a hit in India, it remains to be seen if the new Creta will look the same. Here’s what we think about whether the new ix25 and Creta would look the same or not.

As far as equipment levels are concerned, we’d get a fair idea about what the next-gen Creta would get once the India-spec Seltos is out. What we know for certain is that it would be equipped with Hyundai’s Blue Link tech and will feature internet-based features such as remote engine start with climate control, like the Venue. It could also feature a large 10.25-inch touchscreen like the upcoming Kia Seltos. What we’d like to see is Hyundai offering a digital instrument cluster in the compact SUV, making it the first mass-market model to get one. If Hyundai doesn’t do that, Skoda or VW may come up with one in their upcoming compact SUVs that are due for reveal later in 2020.

As far as prices are concerned, while the existing Creta starts from Rs 10 lakh and goes up to Rs 15.65 lakh, the new model is expected to start at a similar price point, but may be more expensive than the current model for the higher variants. It is not only expected to be better equipped, but will also feature a BS6 diesel engine as well. We expect the top-spec model of the second-gen Creta to be priced around the Rs 16 lakh mark (all prices ex-showroom Delhi).

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